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- Results -
www.program.com
Background: Charles
McHenry, President of the Vertex Group wanted
to sell one of his domains - www.program.com.
He contacted GAP Enterprises, Ltd., who
discussed the sale and some potential brokers
and lawyers. Once it was decided on who would
broker the deal, GAP was asked to distribute a
press release (written by Vertex) to 1,100
contacts.
Results:
"We received coverage in the following
publications (that we know) two days after the
release...
Metropolitan Daily
Newspapers:
- Seattle Times & PointCast Seattle Times
Channel
Orange Count Register (Orange Count, Calif.)
Sacramento, CA Bee
Louisville, KY Courier Journal
Jackson, TN Sun
-
- Radio Coverage:
- Canadian Broadcasting System, "As It
Happens" 9 minute interview on Tues.,
June 24th Broadcast across North America and
around the world via shortwave, satellite and
on the Net.
- Internet coverage:
http://www.techserver.com/
Fox news: http://www.foxnews.com:80/js_index.sml?content=/business/wires2/f_0624_5.sml
- "The Associated Press article,
penned by Jeff Barnard, should appear on the
National wire tomorrow. We'd arranged this
coverage before the wire story. I also expect
some coverage in the electronic news services.
We double-covered these important targets. You
e-mailed releases, I uploaded and faxed the
news.
At 1:30 p.m. today, we heard from the VP of
business development from one of our five
targeted companies, who expressed interest in
opening negotiations. We're delighted. And
this just on the power of the release, no
stories yet filed.
I'll keep you informed. And thanks again for
your advice, support and now, professional
assistance."
Charles McHenry
President, The Vertex Group
Note: As a follow on to this, we received
this message from a member of a newslist to
which we subscribe...
Subject: Re: [NET-LAWYERS] Buying and selling
Web Sites
"The Detroit Free Press has an article
today in the business section regarding
the sale of the URL program.com. The Free
Press is at http://www.freep.com/business/qinfo30.htm
"
The Press Release:
Subject: BestDomains teams up with The Vertex
Group to sell PROGRAM.COM
http://www.program.com
Target: Advertising, Business, Computer,
General Interest, Publishing &
Telecommunications
Contact: Charles McHenry
541.772.2382, or
David Milligan
212.425.3477 x301
Popular Internet E-zine for Programmers Has
More Than Just a Name For Sale
NEW YORK & ASHLAND, Ore., June 23, 1997
– BestDomains, a division of Globecomm,
Inc., and The Vertex Group of Ashland, Oregon,
today announced an agreement to collaborate on
the sale of http://www.program.com the Web's
leading independent developer resource site.
"Offering a significant corporate asset
like a successful web site for sale is still
quite problematic," said Charles McHenry,
president of The Vertex Group, developers and
publishers of Program.com. "In light of
recent indications that the domain name and
Web site markets are heating up, we felt it
prudent to collaborate with the most
experienced broker of Internet intellectual
properties."
In addition to making one of the top Internet
addresses available, this sale also offers
prospective purchasers the select group of
users that have migrated to the site because
of its domain name and value-added content.
Program.com has been keeping programmers and
software developers informed and educated
since early 1995, almost an eternity in
"Internet years." A content-rich,
magazine format site, Program.com has received
six awards from reviewers in three countries,
including NetGuide magazine's "NetGuide
Gold Site" award and a Magellan "4
Star" rating.
"BestDomains believes that this site
offers a unique opportunity for a major
software publisher or distributor to acquire a
well-regarded Internet identity as well as an
existing community of developers," said
David Milligan, vice president of BestDomains.
"This site also represents an
opportunity for trade magazine publishers to
extend their information franchise on the net
while acquiring additional readers and
opportunities for advertisers. We'll be
approaching major players in both sectors with
this important Internet address and the web
site that is built around it."
BestDomains is the leading trading site in
what is being called The Internet Gold Rush.
With over 2,000 domain names in its inventory
and an active and professional trading staff,
BestDomains is the single largest broker of
Internet intellectual properties (see
comparison chart at: http://www.igoldrush.com/sell4.htm
)
"We view brokering the sale of entire Web
sites as an important extension of our
activity in the domain name business,"
said Milligan. "As the Internet build-out
continues, there will certainly be an increase
in opportunities to generate profitable
business in this area. With this
collaboration, as well as other planned
ventures, BestDomains extends its leadership
into this vital emerging marketplace."
BestDomains is a division of Globelcomm, Inc.,
a leading global provider of addressing and
naming solutions for consumers and businesses
using the Internet. BestDomains provides
services for companies and individuals that
need to buy or sell Internet intellectual
properties. The company currently operates the
largest trading site of domain names on the
Internet. Located at: 11 Broadway, Suite 660,
New York, NY 10004, BestDomains can be reached
at: 212.425.3477 ext. 301; or, via email at:
info@bestdomains.com
The Vertex Group of Ashland, Oregon, is a
developer and publisher of content-rich,
magazine format Web sites. In business since
1995, Vertex Group Web sites have been
recognized with 11 awards from reviewers in
three countries. In addition to Program.com,
the company publishes Southern Oregon
Magazine, http://www.so-oregon.com the Pacific
Northwest's premier travel and lifestyle e-zine.
The Vertex Group can be reached at:
541.772.2382; or, via email at: info@vertexgroup.com
###
Note to Editor: For further information or
interview please contact...
David Milligan, VP, BestDomains
(212) 425-3477 ext 301
dave@mail.com
or,
Charles McHenry, president, The Vertex Group
(541) 772-2382
cmchenry@vertexgroup.com
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